When recruitment turns into culture. PwC wrapped its annual hiring campaign with Na rovinu - a Gen Z–driven party featuring trending performers, immersive activations, and the final draw for an Audi TT.
I didn’t just manage Orlen Zone - I built it. Over three years, it grew from a food truck into a vibrant cultural zone powered by sport, programming, and ambassadors.
Beauty inspiration, live at stadium scale. As part of Elodie’s debut stadium tour, Notino and L’Oréal showcased the Virtual Mirror on the main stage, turning Elodie’s signature look into an interactive in-app experience.
A fragrance launch designed to be felt, not just seen. Dolce & Gabbana unveiled its new scent in Czechia through an exclusive experience for Notino employees — blending workshops, sensory activations, and a true Italian party.
F1 driver Vallteri Bottas helped to open the Slovakian market for Orlen. How this event and 360 communication campaign got Orlen to all prime time slot in Slovakia?
General partnership done right. At one of the biggest Czech music festivals, Orlen went beyond presence with a full Orlen Zone and the Orlen Drive Stage.
One experience. Multiple media lives. From press conference to Dakar Rally promo, the story scaled into a national TV studio - achieving record-breaking AVE.
A product launch designed for influence. Aussie’s 100HR Serum Fest brought together creators from four countries for an immersive, influencer-driven launch in partnership with Procter & Gamble.
A beauty brand experience in the middle of the world’s biggest marketing stage. Notino’s Cannes Lions activation combined a make-up pop-up, iced coffee, and meaningful networking with the global marketing community.
What happens when you put a Formula 1 car on the road? For two consecutive years, we took F1 across Czechia and Slovakia - and drew more than 250,000 people along the way.
When live music becomes a national moment. Notino’s title partnership of Radio Italia Il Concerto in Milan and Palermo delivered impact at massive scale - over 14 million reached.
When brand experience meets scale. At Italy’s leading festival, Notino activated two zones in the Kiss Kiss House and increased over 40% brand awareness.
