CSR & Social Impact Projects

Students for the Global Goals was a CSR-focused event organized in collaboration with the United Nations, bringing together students, corporate partners, and organizations to engage with the UN Sustainable Development Goals through practical, real-world perspectives.

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As part of the project, I worked on the event in collaboration with Accenture and led a dedicated workshop developed together with the Danish LGBT+ Business Network. I was fully accountable for this workshop, overseeing its planning, coordination, and execution within the broader event program. The workshop focused on diversity, inclusion, and responsible business practices, creating space for open dialogue and actionable insights for participants.

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This project combined international impact, corporate responsibility, and inclusion, and reinforced my experience in managing stakeholder-driven CSR initiatives that connect global goals with local and organizational action.

komUNIta is an internal CSR platform created for Orlen Unipetrol employees to support community-driven initiatives and social impact projects. I became involved as a volunteer during the COVID-19 lockdown, when the platform mobilized employees to support frontline healthcare workers.

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During this initiative, we prepared and delivered support packages for hospitals, responding to urgent needs during the pandemic. I was responsible for the logistics of the initiative, coordinating materials, timelines, and distribution to ensure the operation ran efficiently under challenging conditions.

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Following this initiative, I was nominated and subsequently elected to the Board of the komUNIta platform. As a board member, I was responsible for assessing nominated CSR projects and initiatives, evaluating their impact and feasibility, and allocating grant funding to selected projects. I held this role for nearly two years, contributing to strategic decision-making and supporting long-term, employee-led social impact within the organization.

CBS Diversity & Inclusion is a non-profit student organization at Copenhagen Business School dedicated to raising awareness around the multiple dimensions of diversity, equity, and inclusion. The organization aims to create an open, inclusive, and intersectional environment at CBS by facilitating dialogue, education, and collaboration with students, institutions, and external partners.

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As Vice President, I played a key role in shaping the organization’s strategic direction, with a strong focus on communication, engagement, and community-building. I led a comprehensive revision of the social media strategy, redefining content formats, tone of voice, and platform-specific tactics. As a result, the organization increased its Instagram follower base by approximately 50% within one month, while post engagement rose by 71% and post reach by 38% on Facebook within one week.

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In parallel, I was responsible for event coordination, arranging and organizing 23 events and workshops at CBS in collaboration with external partners such as the United Nations, Copenhagen Pride, and other organizations working within social impact and inclusion. These events created platforms for education, discussion, and active participation across the CBS community.

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From a strategic perspective, I implemented creative social media campaigns and developed a new external engagement strategy, which organically reached over 55,000 people on Facebook within one month and increased page traffic by 30% over three months. I also initiated and executed the cross-channel campaign #WhyDoIMarch, which reached over 25,000 people organically within one week, amplifying personal narratives and strengthening visibility around inclusion and Pride-related topics.

Copenhagen Pride is one of Scandinavia’s leading LGBTQIA+ events, dedicated to promoting equality, visibility, and human rights through celebration, activism, and community engagement. The event brings together individuals, organizations, and institutions to advocate for inclusion while creating a safe and empowering space for expression, dialogue, and solidarity.

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As part of the Copenhagen Pride, I was responsible for developing the marketing strategy for the event, covering both social media communication and a physical on-site campaign. A key initiative I led was the cross-media online campaign “Why Do I March”, designed to amplify personal stories and motivations behind Pride participation. The campaign reached 10,000 people organically on Facebook within two weeks, demonstrating strong audience resonance and community engagement.

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In addition to the marketing activities, I choreographed the CBS Pride dance, which was performed during the Pride march, and led the CBS truck throughout the parade. This element combined creative expression with activism, strengthening visibility, participation, and collective energy during the event.

Impact Festival is a social impact platform focused on educating and empowering individuals to take action for positive change. The festival emphasizes that everyday choices matter, encourages curiosity and questioning in safe, non-judgmental spaces, and frames ethical living as a positive, uplifting, and engaging experience. With fun at the centre of everything it does, Impact Festival aims to unite people in their shared power to create a more loving and interconnected world.

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As Social Media Marketing Specialist, I was responsible for shaping and executing the festival’s digital communication strategy across social media platforms. My work included creating consistent and meaningful content, combining strategic copywriting with engaging visual concepts to reflect the festival’s values and tone of voice.

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To strengthen audience connection and awareness, I launched regular content series related to the Impact Festival’s themes, which contributed to improved engagement and stronger community interaction. I also worked on cross-media campaign planning and execution, ensuring alignment across platforms and supporting the festival’s broader mission of inspiring action-driven, values-based change.

Loono is a non-profit organization focused on health prevention and education, aiming to raise awareness about the importance of early detection and self-care through accessible, engaging, and evidence-based communication. Through creative campaigns and collaborations, Loono empowers people to take responsibility for their health in a positive and approachable way.

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As part of the Movember campaign, I contributed to a social media awareness campaign focused on the prevention of testicular cancer. The campaign educated audiences on the importance of regular self-examination, how to perform self-checks correctly, and how to integrate prevention into everyday routines. An additional element of the campaign included recommendations of products supporting self-check routines, making the message practical and easy to act upon.

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The campaign was delivered in collaboration with Notino (Loono × Notino), combining Loono’s expertise in health prevention with Notino’s reach and product portfolio. Together, the partnership helped translate health education into actionable steps, increasing awareness and engagement around men’s health during Movember.

CBS Dance is a student organization at Copenhagen Business School that provides free dance classes to students, making dance and movement accessible to the wider CBS community. The organization offers a diverse range of styles, including dancehall, hip hop, contemporary, and MTV dance, and regularly performs at campus and external events.

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As a board member, I contributed to the strategic and operational development of the organization. In my role as Head of Marketing, I led a shift in the social media approach from primarily written posts to video-based content, which resulted in significantly higher engagement and better visibility of classes and performances. This change allowed CBS Dance to better showcase its energy, inclusivity, and community-driven spirit.

 

In parallel, I worked as a dance teacher, teaching dancehall classes and actively engaging with students through movement and performance. I was also responsible for preparing the monthly class schedule, coordinating teacher availability with student demand to ensure balanced programming and smooth operations. In addition to weekly classes, I participated in and supported performances at events, representing CBS Dance across campus and beyond.