David Brodecky

F1 driver Vallteri Bottas helped to open the Slovakian market for Orlen. How this event and 360 communication campaign got Orlen to all prime time slot in Slovakia?

What happens when you put a Formula 1 car on the road?
For two consecutive years, we took F1 across Czechia and Slovakia — and drew more than 250,000 people along the way.

I didn’t just manage Orlen Zone - I built it.
Over three years, it grew from a food truck into a vibrant cultural zone powered by sport, programming, and ambassadors.

When brand experience meets scale.
At Italy’s leading festival, Notino activated two zones in the Kiss Kiss House and increased over 40% brand awareness.

One experience. Multiple media lives.
From press conference to Dakar Rally promo, the story scaled into a national TV studio - achieving record-breaking AVE.

General partnership done right.
At one of the biggest Czech music festivals, Orlen went beyond presence with a full Orlen Zone and the Orlen Drive Stage.

A fragrance launch designed to be felt, not just seen.
Dolce & Gabbana unveiled its new scent in Czechia through an exclusive experience for Notino employees — blending workshops, sensory activations, and a true Italian party.