A Bit About Me
I am an experienced Events & Experiential Marketing Leader with a strong track record of delivering high-scale, high-visibility productions for global brands and international audiences with 8 years of experience in events and marketing. My work spans some of the world’s most prestigious events - including Formula 1, the Dakar Rallye, Sanremo, Sziget or Radio Italia Il Concerto - where I’ve helped create immersive experiences that elevate brand presence and engage millions. As a part of the communication campaigns I have collaborated with media houses in the Czech Republic, Slovakia, Hungary, Italy or Poland, such as RAI, RTL, CME, CNC, Bauer or LiveNation.
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Throughout my career, I have collaborated with leading brands such as L’Oréal, Dolce & Gabbana, Procter & Gamble, and the Karlovy Vary International Film Festival, supporting them through full end-to-end event strategy: concept development, partner management, production leadership, and flawless on-site execution. I specialize in transforming complex event goals into seamless, impactful experiences that strengthen brand narratives and deliver measurable results.
With extensive international experience and a multicultural background, I excel at coordinating cross-functional teams, managing diverse stakeholders, and bringing creative ideas to life in high-pressure, fast-moving environments. Passionate about innovation and experiential storytelling, I strive to create events that not only captivate audiences but also drive long-term brand value.
Work Experience
June 2025 - Present
Notino, the Czech Republic
Event Project Manager
September 2023 - July 2024
PwC, the Czech Republic
Senior Social Media & Employer Branding Specialist
November 2020 - September 2023
Orlen Unipetrol, the Czech Republic
Sponsorship & Event Marketing Specialist
Marketing Specialist
May 2019 - February 2020
Gea Group, Denmark
Multimedia & Online Assistant
April 2018 - May 2029
LevelK, Denmark
Media Assistant
- Run events in Italy, Austria, Bulgaria, Poland, Czechia, Slovakia, Hungary, Poland or Romania
- Led budget planning, strategy setting, campaign execution, managed agency tender, and strategic decision-making
- Negotiated with stakeholders and shareholders to align on key initiatives
- Led major event projects in Italy including Sanremo and Radio Italia Il Concerto, reaching 11M+ and 14M+ people, respectively
- Owner and executor of internal high profile event with Dolce & Gabbana
- Owned and delivered a two-day festival for 5,000 attendees. Managed talent (e.g., Tom Odell, top Czech artists) and partnerships with 13 global beauty brands (Coty, L’Oréal, MAC, OPI, Procter & Gamble etc.)
- Go-to-Market Strategy - Italy: Collaborated with RAI and PubliEurope on strategy and execution for the Italian market; 30% increase of brand awareness among festival visitors of Sanremo
- Award: Top exhibitor at Sance job affair
- Led the project for a high-profile event featuring top Czech performers
- Managed agency tender, ideation, planning, execution, budget oversight
- Social Media Management: Oversaw PwC’s social media accounts on Facebook and Instagram
- Co-organized 35 events and workshops targeting Gen Z at leading Czech universities
- Managed communication and promotion of events across social media, newsletters, and OOH channels
- Campaign Development: Created innovative campaign ideas and executed media campaigns, including the HeyFomo collaboration with Czech News Centre
- Event Planning: Developed the concept and managed the PwC Na Rovinu party, a 500-student event featuring top Czech performers
- Email Marketing: Executed targeted email marketing campaigns
- Video Production: Managed video content from concept through to shooting, editing, and posting on social media channels
- Diversity & Inclusion: Active member of PwC Pride, an LGBTQ+ organization
- Awards: Zlaty Strednik Award, Recruitment Academy Award, and Profi HR Award
- Run events in Czechia, Slovakia and Hungary
- Managed high-profile cultural projects and cooperations - Karlovy Vary Film Festival 2022,2023, Colours of Ostrava, Jan Smigmator Tour, Nachtigal Artists concerts with Prague Philharmonic Orchestra
- Project owner of the Dakar project which brought the highest AVE from all projects within the company - 360 degree campaign with all media types
- Led end-to-end event management, including 360 media and communication campaigns. Achieved prime time media coverage
- Project owner of the project with Formula 1 - F1 tour in Czechia and Slovakia
The communication and PR campaign of the project won 3rd place in the Lemur award amongst 300 projects
The project won Gala Sportu i Biznesu Demes Award in Poland
The project was nominated for Sport Alive award in the “The best fan experience” category for its activations
The SoMe campaign was nominated for the Fenix content marketing award in the “Social media campaign” category
- Project manager of Valtteri Bottas Day in Slovakia - F1 driver of Alfa Romeo F1 Team ORLEN. The project brought the brand visibility to all national TVs in Slovakia in prime time
- Brought a new type of collaboration - being partners in TV series and started being partners of e-gaming
- Accountable for media collaborations - collaborations with the most prominent media houses in Czechia and Slovakia - Czech Television (TV show SvÄ›t Motorů), CNC, Prima TV (TV shows - Nový Den, Autosalón, TV series Pod Hladinou), CNN Prima News, Nova TV (TV shows ÄŒeský Motorsport, SnídanÄ›), JOJ TV, Markiza TV, Ocko TV
- Thanks to ambassador marketing managed to increase the number of followers by about 634% on month-to-month - ORLEN Benzina SK Instagram
- Initiated, planned, and executed marketing activities and projects - Accountable for the first online video campaign of Stop Cafe private products which led to rising in brand awareness by about 17%
- Accountable for communication of Stop Cafe and Benzina ORLEN brands at Karlovy Vary International Film Festival 2021 - initiated and executed daily activation on the spot which had an impact also in the online and reached over 1 million people
- Cooperated on Formula 1 tour in the Czech Republic - was accountable for the communication of the project. Communication reached via the biggest national outlets over 80% of the Czech population
- Managed SoMe channels of Stop Cafe, creating a Pinterest channel of Stop Cafe; increased engagement by about 12% within a month and increased the number of followers organically by 43% within a month
- Launched new products on the market - accountable marketing campaigns on-air, online, and offline
- The launching campaign of Chia drinks resulted in an 80% month-to-month increase in the saleability
- Kicked off an ambassador program and started to use influencer marketing for Stop Cafe activities. Under my leadership, the program had over 10 ambassadors and Stop Cafe started to collaborate with the biggest Czech influencers
- Web Design: Created over 10 sub-web pages in collaboration with multiple stakeholders in order to increase brand awareness on the B2B market
- Project management: Created videos for internal purposes in order to build awareness about “Employee Advocacy”
- Marketing & Sales organization: Accountable for Google My Business for 90 locations – improved traffic about 20 % over 1 month
- Sales & Communication strategy: Coordinated and built relationships with international partners, which led to an increase in the revenue by about 60 % when compared to the previous year
- Managed the production and execution of festival activities across all parts of the value chain (from production through to local distribution)
- Business Strategy: Collaborated on festival strategies for new acquisitions with a focus on being included in a competition section; the two most successful movies won 10 awards at 9 different festivals
- Continuously updated the company’s webpage, uploaded content to the YouTube channel, and launched a documentary channel