Influencer Brand Experience | Prague

When Aussie launched its new 100hrs Serum, the brief was clear: create a bold influencer event that would cut through Central Europe and build strong brand awareness. The challenge? Bring an Australian beach vibe to the heart of Prague - and make it feel authentic, immersive, and true to the brand’s DNA.

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Task

Design and execute an influencer event for top creators from Poland, Czechia, Slovakia, and Hungary, positioning the new Aussie 100hrs Serum as a must-have hair essential through experiential storytelling.

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Challenge

Australia and Prague don’t naturally go together - especially when it comes to beaches. The key challenge was finding a location that could realistically transform into an “Australian beach” while allowing for water-based activations and large-scale customization.

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Execution

Location scouting became a critical success factor. After evaluating multiple water-centric venues, I proposed Hostivařská Dam in Prague. While it already featured a beach element, it required a full creative remake to meet the vision.

Working closely with the client, we transformed the space into a vibrant, sun-washed Aussie playground - while strictly respecting the brand’s sustainability and ecological values.

Every activation was custom-designed to align both with the product and the brand’s beliefs:

• Magic hair-focused photoshoot capturing the serum’s shine and longevity

• Custom hoodie station allowing influencers to personalize sustainable merch

• Professional hairdresser corner showcasing real product performance

• Vegan catering and water-based refresh zones, reinforcing eco-conscious choices

• Thoughtful event flow designed for maximum content creation and social amplification
   

From set-up to influencer journey, every detail was planned to feel effortless - while being operationally precise behind the scenes.

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Results

• Flawless on-site execution across four international influencer markets

• High-quality content creation with strong organic reach

• Advertising Value Equivalent (AVE) exceeded total production costs

• Strong brand sentiment driven by authenticity, sustainability, and experience
   

This event proved that with the right strategy, creative courage, and operational excellence, even the boldest concept - like an Australian beach in Prague - can become a powerful brand moment.