Internal Brand Experience | Dolce & Gabbana Beauty | Brno
When Dolce & Gabbana Beauty prepared to launch its new fragrance in Czechia, the objective went beyond a classic product presentation. The brand wanted to captivate Notino’s employees in Brno - turning an internal launch into an inspiring brand experience that would educate, engage, and emotionally connect teams with the world of Dolce & Gabbana Beauty.
Task
Design and execute an internal brand experience for Notino employees in Brno, introducing a new Dolce & Gabbana fragrance while immersing attendees in the broader Dolce & Gabbana Beauty universe through hands-on activations and expert-led workshops.
Challenge
The primary challenge was engagement. How do you motivate employees to step away from their daily responsibilities, attend an event during working hours, and genuinely want to participate - rather than see it as an obligation?
Execution
A strong internal communication strategy became the foundation of the project. Well before the event, we launched a multi-channel internal promotion campaign designed to build anticipation and clarity:
Eye-catching posters placed throughout the Notino offices
Targeted internal email communication and intranet articles
Event mentions within internal podcasts to reinforce awareness
Pre-bookable activation and workshop slots, allowing employees to plan their schedules around the event with ease
Once on-site, the experience was designed to feel premium, engaging, and distinctly Italian - reflecting Dolce & Gabbana’s brand DNA:
Interactive fragrance and beauty product zones encouraging discovery and sensory engagement
Expert-led workshops hosted by Dolce & Gabbana representatives, offering insider knowledge and storytelling
A seamless event flow that allowed employees to join at their own pace without disrupting work commitments
An evening Italian-inspired celebration that transformed the internal launch into a memorable social moment
Results
Over 1,000 employees attended the event throughout the day
More than 300 participants joined educational workshops
500 employees attended the evening Italian party — which proved so popular it was extended by two additional hours
Strong internal engagement, increased product knowledge, and positive brand perception across Notino teams
This project demonstrated that with the right internal strategy, clear communication, and a compelling experiential concept, an employee-focused launch can be just as impactful as a large-scale consumer event - transforming a fragrance launch into a shared brand moment.
