Notino x Cannes Lions | Cannes, France
The Cannes Lions International Festival of Creativity is the world’s most prestigious gathering of the creative, marketing, media, and tech industries. Founded in 1954, the festival brings together 15,000+ professionals from over 90 countries each year - including global brands, agencies, platforms, and decision-makers - making it the ultimate B2B creativity and innovation hub.
For Notino, Cannes Lions marked a strategic step into the global B2B spotlight, placing the brand among the biggest companies shaping the future of creativity, technology, and consumer experience.
Task
Introduce Notino to the international B2B community and firmly position the brand alongside global leaders attending Cannes Lions. The objective was to establish Notino’s presence in a highly competitive environment while driving brand awareness and app adoption, despite the festival’s traditionally B2B focus.
Challenge
Cannes Lions was both a strategic and personal first. It was the first B2B festival of this scale for Notino - and for me - requiring a different mindset than consumer-facing music or sports events.
While Cannes Lions is inherently B2B, we deliberately approached the activation with a B2C mindset, focusing on:
Emotional connection
Feel-good moments
App awareness and downloads
The challenge was to strike the right balance: remaining credible in a business environment while delivering an activation that felt human, experiential, and memorable.
Execution
Together with the event agency, we built the concept around Notino’s brand promise:“Today is yours. Feel good.”
The activation was designed as a dual-zone experience, addressing both physical comfort and personal care — key needs during the intense Cannes schedule.
Tech & Feel-Good Zone
This zone showcased Notino’s app and its key tech features, offering festivalgoers a moment to pause, recharge, and engage with the brand in a relaxed setting.
Recognizing Cannes’ summer heat and the demanding agenda of attendees, we introduced a simple but highly effective hook:
Cold coffee service - combining energy, refreshment, and hospitality
A natural fit for business professionals moving between talks, workshops, and meetings
Beauty Touch-Up Zone
The second zone focused on quick makeup touch-ups and pampering moments, giving attendees the chance to refresh their look before meetings, panels, or evening events - reinforcing Notino’s beauty expertise in a subtle, premium way.
Both zones worked together to create a space where people could slow down, feel good, and associate that feeling with Notino.
Results
Notino zone became a popular meeting and recharge spot throughout the festival
Cold coffee supply sold out every day before closing
App downloads exceeded projections, despite the B2B nature of the event
Strong positioning of Notino among global brands and creative leaders
The Cannes Lions activation proved that even in a B2B environment, human-centric, feel-good experiences can outperform traditional brand messaging. By blending technology, beauty, and hospitality, Notino successfully translated its consumer DNA into the world’s most influential business creativity festival.
