Media Projects | Czechia, Slovakia & Italy

Throughout my career, I have worked extensively with leading TV, radio, print, and digital media houses across Central Europe and Italy. My role consistently combined strategic media planning, branded content creation, sponsorship activation, negotiations, and end-to-end project ownership, often bridging large-scale events, motorsport, entertainment, and lifestyle platforms.

Key Media Partners Overview

Czech Republic

• CME / Nova TV – market-leading commercial broadcaster

• FTV Prima – multi-channel TV group including CNN Prima News

• Czech Television (ČT) – national public broadcaster (ČT1, ČT Sport)

• Czech News Center (CNC) – strongest print & digital publishing house (Blesk, Reflex, auto-moto titles)

• Mafra – digital & TV group (iDNES, Óčko TV)

• Active Radio – Evropa 2, Frekvence 1

• BigMedia – OOH & media representation

Slovakia

• CME / Markíza – market leader

• JOJ Media House / JOJ TV & JOJ Sport

• Bauer Media Group – Rádio Expres

Italy

• RAI – national public broadcaster

• Radio Italia – Italy’s largest music radio & live concert platform

• MediaForEurope (Mediaset) – commercial TV group

• Warner Bros. Discovery – international media & entertainment group

Czech Republic - Major Media Projects

CME / Nova TV

Dakar Rally

• Full communication campaign in partnership with Nova TV

• Branded Dakar studio, Orlen visual identity

• HbbTV (red/green button) interactive formats

• Viewer competitions connected to the Orlen app

• TV formats: Dakar Studio, Svět motorů, Český motokros

Snídaně s Novou

• Collaboration on Orlen Nations

• Reportages directly from Formula 1 Grand Prix

• Integrated as part of an international press tour

Sportovní noviny

• Reportages from F1 Tour

• Coverage of Dakar Rally and motorsport activations

FTV Prima Group

Nový den

• Orlen Nations collaboration

• Part of international press tours

• Coverage of F1 Tour

CNN Prima News

• Reportages from Orlen Nations

• Coverage of F1 Tour

• Exclusive interview with Valtteri Bottas

• Special coverage from Day with Valtteri Bottas

Pod hladinou (Prima Plus & Prima TV)

• TV series partnership

• Stop Cafe product integration directly into the storyline

• Stop Cafe as an official partner of the series

Autosalon

• Regular reportages about Orlen

• Coverage of F1 Tour and Valtteri Bottas

Bábovky (Prima Cool)

• Entertainment TV show

• Use of Martin Prokop (Dakar Rally) as brand ambassador

Prima Fresh Festival

• Stop Cafe as official partner

• Dedicated brand zone on-site

Showtime

• Daily broadcasting from the Orlen zone during KVIFF

• Full responsibility: contracting, studio branding, merchandising

• Format also used during the F1 Tour

Czech Television (ČT)

Dakar Rally

• Sponsorship of Dakar broadcasts

• Licensing & contract negotiations

• Branded TV studio

• Viewer competitions connected to the Orlen app

Branky, body, vteřiny

• Reportages from F1 Tour

• Coverage of Orlen Super Race

Czech News Center (CNC)

Long-term strategic cooperation across:

• Karlovy Vary International Film Festival

• Colours of Ostrava

• Dakar Rally

• F1 Tour

• Auta na Náplavce – Orlen as general partner, F1 Tour stop, branded zone

• F.O.O.D. Piknik – Stop Cafe as sponsor with on-site zone

CNC provided strong amplification through auto-moto titles, lifestyle magazines, and digital platforms.

Automotive & Motorsport Platforms

Autodrom Most

• Initiated the partnership from scratch

• Branding & communication collaboration

• Orlen branding became part of BBC’s Top Gear automotive content

Autodrom Brno

• Orlen as official partner

• Circuit branding & communication collaboration

Zlatý volant

• Prestigious Czech automotive awards

• Orlen as partner for three consecutive years

• Full accountability:

  • Contracting

  • Branding

  • Ambassador integration

Day with Fittipaldi

• Press day during Zlatý volant

• Emerson Fittipaldi appearance

• Employee event for Orlen

Slovakia - Media Collaborations

Markíza (CME)

• Sportovní noviny

• Reportages from F1 Tour

• Coverage of Day with Valtteri Bottas

JOJ Media House

• JOJ Sport

• Exclusive interview with Valtteri Bottas

• Reportages from F1 Tour

• Coverage of Day with Valtteri Bottas in Sportovní noviny

Italy - Strategic Media & Event Projects

RAI

• Partner of Sanremo Music Festival

• Notino integrated into Kiss Kiss House

• Responsibility for:

  • Contract negotiations

  • Zone delivery

  • Invoicing & administration

• Participation in negotiations and delivery of TV commercial on RAI 1 during the Grand Finale of Sanremo

• Later collaboration on Italy Events Strategy and Radio Italia il Concerto

Radio Italia

• Radio Italia il Concerto (Milan & Palermo)

• Full responsibility for:

  • Contract negotiations

  • Zone concept & delivery

  • Financials and invoicing

MediaForEurope (Mediaset)

• Strategic cooperation on Italy event strategy

• Alignment of brand presence with mass-reach entertainment formats

Summary

Across Czechia, Slovakia, and Italy, I consistently acted as:

• Strategic media partner

• Lead negotiator with broadcasters and publishers

• Owner of branded content, sponsorships, and integrated media activations

• Connector between events, TV, digital, and app-based ecosystems

My work bridged B2C and B2B communication, combining large-scale reach with measurable performance - from brand awareness and AVE growth to app engagement and sales activation.