Episodes

From the viral Pinterest Phone-Free Zone to Barbie Dreamworld, Rhode World, Aperol Day Club and Gap Hoodie House, we explore how experiential marketing, influencer culture and social media are transforming festivals into full lifestyle ecosystems.

From music festival to marketing machine: how Coachella became the ultimate platform for brands, content, and culture.

Formula 1 is evolving beyond racing, and its partnerships are evolving with it. In this episode of Social Brody, we explore the collaboration between Disney and Formula 1 and what it reveals about the future of sponsorship, storytelling, and fan engagement.

Before the first race of the Formula 1 season, teams reveal their new cars in spectacular launch shows. But these events are not only about the car. They are global stages for sponsors and partnerships. In this episode of Social Brody, we rank the Top 3 Formula 1 launch shows and explore how teams like Ferrari, Red Bull, and Audi present their partners during these reveals.

At the Olympic Games, every fraction of a second matters. In Episode 2 of Social Brody, we explore how Omega turned timekeeping into one of the most powerful sponsorship positions in sport, and why measuring moments became a global brand strategy.

Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history. In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk.