Episodes

Before the first race of the Formula 1 season, teams reveal their new cars in spectacular launch shows. But these events are not only about the car. They are global stages for sponsors and partnerships. In this episode of Social Brody, we rank the Top 3 Formula 1 launch shows and explore how teams like Ferrari, Red Bull, and Audi present their partners during these reveals.

At the Olympic Games, every fraction of a second matters. In Episode 2 of Social Brody, we explore how Omega turned timekeeping into one of the most powerful sponsorship positions in sport, and why measuring moments became a global brand strategy.

Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history. In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk.