Social Brody Podcast
Every great sponsorship has a story.
Social Brody is a podcast dedicated to the world of sponsorships, partnerships, and events. In each episode, we explore the strategies, decisions, successes, and sometimes failures behind some of the most iconic collaborations in sport, entertainment, and culture.
From the century-long partnership between Coca-Cola and the Olympics, through Formula 1 sponsorships and team launches, to emerging collaborations that are reshaping the industry, Social Brody looks beyond the logos to uncover what makes these partnerships truly work.
Whether you're a marketer, event professional, sports fan, or simply curious about how brands create memorable experiences, you'll find insights, inspiration, and stories from some of the world's most fascinating sponsorship deals.
Browse the episodes below and discover the stories behind the partnerships you know, and many you may have never noticed.
6 Jul 2026
Formula 1 & KitKat: The sweet break
What does a chocolate bar have in common with the fastest sport in the world? 🍫🏎️
At first glance... absolutely nothing.
Formula 1 is built on speed, precision, pressure and performance.
KitKat is famous for telling people to slow down and "Have a Break."
So why would KitKat invest millions to become the Official Chocolate Bar of Formula 1?
The answer isn't about chocolate.
11 Jun 2026
The Dark Side: Festival Influencer Culture
Festival season is back, but so is the influencer culture that now surrounds it. In this episode of Social Brody, we explore how festivals evolved from music experiences into social media stages, where brands, creators, and content often compete with the artists themselves. From VIP culture to authenticity, we uncover the opportunities and the dark side of the modern festival experience.
28 May 2026
Coachella: How Brands Took Over Coachella 2026
From the viral Pinterest Phone-Free Zone to Barbie Dreamworld, Rhode World, Aperol Day Club and Gap Hoodie House, we explore how experiential marketing, influencer culture and social media are transforming festivals into full lifestyle ecosystems.
31 Mar 2026
Formula 1 & Disney: A New Way of Sponsorship
Formula 1 is evolving beyond racing, and its partnerships are evolving with it. In this episode of Social Brody, we explore the collaboration between Disney and Formula 1 and what it reveals about the future of sponsorship, storytelling, and fan engagement.
12 Mar 2026
Formula 1 & Car Launch Shows: How Partnerships Steal the Spotlight
Before the first race of the Formula 1 season, teams reveal their new cars in spectacular launch shows. But these events are not only about the car. They are global stages for sponsors and partnerships. In this episode of Social Brody, we rank the Top 3 Formula 1 launch shows and explore how teams like Ferrari, Red Bull, and Audi present their partners during these reveals.
27 Feb 2026
Omega & The Olympics: When Time Decides History
At the Olympic Games, every fraction of a second matters. In Episode 2 of Social Brody, we explore how Omega turned timekeeping into one of the most powerful sponsorship positions in sport, and why measuring moments became a global brand strategy.
12 Feb 2026
Coca-Cola & The Olympics: The Longest Sponsorship Deal in History
Coca-Cola has sponsored the Olympics since 1928, the longest partnership in sports history. In this episode of Social Brody, we break down the strategy behind this iconic deal: why the Olympics are such a powerful sponsorship property, how Coca-Cola evolved from logo exposure to experiential marketing, and what the Paris 2024 sustainability controversy teaches us about brand credibility and reputational risk.
