Social Brody
12 Mar 2026
Before the first race of the Formula 1 season, teams reveal their new cars in spectacular launch shows. But these events are not only about the car. They are global stages for sponsors and partnerships. In this episode of Social Brody, we rank the Top 3 Formula 1 launch shows and explore how teams like Ferrari, Red Bull, and Audi present their partners during these reveals.
Before the First Race, There Is a Show
When people think about Formula 1, they usually imagine the moment when the lights go out and the race begins. But the real season often starts weeks earlier.
Before the first lap is driven, teams reveal their new cars to the world in carefully designed launch events. What used to be a simple presentation for journalists has evolved into a global spectacle with music, light shows, and millions of viewers watching online.
And these launches are not just about the car.
They are one of the most important stages for sponsors and partnerships. Every logo on the car represents a company investing millions into the team, and the launch event is often the first moment those partnerships are presented to the world.
In the new episode of Social Brody, we take a closer look at these events and rank the Top 3 Formula 1 car launch shows. Some teams rely on heritage and tradition. Others create full entertainment productions. And one team managed to build a truly immersive experience for fans and partners.
Which launch show delivered the biggest spectacle? And which one surprisingly fell short?
Find out in Episode 3 of Social Brody, available now on Spotify, Apple Music, Amazon Music, and YouTube Music.