David Brodecky
Sponsorship | Events | Marketing | Social Media | Partnership
What drives the events that shape my work and thinking?
Here, you’ll get an inside look at my business journey - my ideas, projects, and the forces behind the decisions and moments that matter.
Through the Events are… video series, I explore events themselves and what drives them, offering insight into how movement, choice, and context shape outcomes.
Portfolio
F1 driver Vallteri Bottas helped to open the Slovakian market for Orlen. How this event and 360 communication campaign got Orlen to all prime time slot in Slovakia?
Blog
Events are more than moments - they’re strategic tools.
In this blog video series for marketers, and event managers, I break down what really makes events work.
Each week, a new episode reveals practical insights from real experience - how events drive business, build trust, and create lasting impact.
Events are... fun
We all want to be entertained - and what better place to have fun than at an event?
Events engage multiple senses - sight, sound, touch - and create vibrant, immersive atmospheres.
Events are... business
Events aren’t just fun - they’re powerful business tools! From the Dakar Rally campaign to branded TV studios and interactive competitions, see how experiential marketing drives real ROI, high-quality leads, and unforgettable engagement.
Events are... culture
Events aren’t just moments on a calendar - they shape culture, conversations, and consumer choices.
Discover how iconic events like Sanremo and KVIFF turn cultural presence into real business impact - click to read the full article.
Events are... planning
Watch to see how the right planning tools can save an event in real time and why great events are built long before the doors open.
Events are... connection
Attention is easy to buy. Connection is not.
Watch the video to see how activation drives acquisition.
Events are... networking
Events are not just about customers. They are about connections. In this episode of Events are…, I explore how intentional event design creates the right atmosphere for meaningful networking through shared experiences and strategic timing.
Events are... sponsorship
Sponsorship is no longer just a logo on a banner or a name in a title. In today’s events, it plays a much bigger role.
The most effective partnerships shape the experience, influence performance, and tell a story that audiences actually care about. From global platforms like Formula 1 to brand-driven events worldwide, sponsorship has become a strategic tool for growth, positioning, and impact.
So where is the line between event and sponsor today? And what makes a partnership truly work?
Events are... marketing
Events are no longer just a supporting tactic in marketing. They have become one of its most powerful drivers.
Today’s events do more than promote. They create real interaction, generate valuable data, and turn brand messages into lived experiences. From integrated ATL and BTL campaigns to standout moments that capture national attention, events play a key role in how brands connect with people.
So how do events move from execution to strategy? And what makes them the element that turns a campaign into something unforgettable?
Events are... media
Events don’t exist without media. In this episode of Events are..., we talk about why media is one of the most important parts of every successful event today. From TV coverage to social media reach, we break down how brands scale events beyond the people physically attending.
We also share behind-the-scenes insights from the ORLEN F1 Tour in Czechia, where media partnerships helped turn a roadshow into a nationwide campaign - including a Lemur award-winning activation.
Social Brody is a podcast about sponsorship deals, global events, and the business strategy behind the world’s biggest partnerships. Each episode breaks down how brands use sport, culture, and entertainment to build relevance, credibility, and long-term value. I talk about sponsorship stories of big brands and explore the history behind their most iconic partnerships.
